There is excitement and preparation for the opening up of pandemic restrictions in the Cyprus construction sector. How does Northernland Construction, meet the new era? Northernland Construction Board Chairman Onur Bozkurt explained the details to the Kıbrıs Emlak Merkezi.
In fact, the pandemic process has demonstrated to everyone how important planning, preparedness and strong infrastructure are neglected for years. The Cyprus construction industry is also among the business lines that experience this process. First, the countries closed their borders, then the offices could not be reached with curfews. Like life, business has closed for many companies.
But in this period when everyone was in a hurry, wasn’t there anyone prepared? Of course there was. Northernland Group of Companies, one of the successful groups of the Northern Cyprus economy, has been among the best managers of this process. Northernland Construction, which launched the biggest housing project of TRNC, Grand Sapphire Resort & Residence 7 months before the pandemic, and put it on sale with special opportunities, took a very fast position with the announcement of the pandemic.
The company, which established a professional digital infrastructure before the epidemic restrictions came, and managed sales network in many countries of the world, pioneered many companies in Northern Cyprus with its ‘online sales’ success, which it continued without a break even during the pandemic period.
And the opening is on the agenda these days. As Kıbrıs Emlak Merkezi, we evaluate the process that will start with the home quarantine both with our visitors and corporate members. We observe a good excitement on both sides.
We talked about the reflections of the excitement, the preparations and expectations of the new period with Onur Bozkurt, Vice Chairman of Northernland Construction.
“We Focused on Digital Marketing”
During the pandemic period, you were one of the construction companies that managed the digital process best. How do you evaluate the results you get?
The pandemic not only affected our country, but also the world. We always followed the process from two directions. First, we looked at how the world manages the process, and then we determined our own position.
Among the systems implemented in the world and in our country, we saw a management approach in our favor. While our country was fighting a successful fight against Covid 19, the inside of the country was kept as clean as possible. Protected from external dangers.
We thought this would be an economic problem in the short run, but also an advantage in the long run. As a company, we took a position accordingly.
We followed the developments in the world. It was obvious that there would be a problem in transportation for a long time; For this, we have used all the ways that will successfully meet our customers in a virtual environment, even if they are not face to face.
Now, we have many customers who know what we produce, who aspire to this and who will come to our country at the earliest opportunity and will be our guests. We continue to transfer information about each project in digital media at every stage, without interrupting the contact.
We focused on digital marketing during the pandemic period. We increased our digital marketing and sales team to triple the number of our personnel in order to meet the demands coming from abroad. Considering the general number of cases in our country during the pandemic process, the demands for our country have increased during this period because it is safer than abroad. We are pleased with the interest shown to our Grand Sapphire Resort project, Emerald, which we started selling 3 months ago, and Northernland Villas in the Girne Alsancak region.
“We Are Ready”
Travel restrictions are on the agenda. Excitement has started in our website visitors and other corporate members. How is the situation with you and your investors?
We also have a similar excitement. As a company, we are ready for this. You know, we also have a hotel and transfer companies within our company. Therefore, we have all kinds of infrastructure that will make our customers feel special starting from the field.
It remains to be seen under what conditions and under what conditions the rulers of the country will be allowed to enter the country. Our customers who have completed the double vaccine are constantly asking us, “Can we come?” she asks.
Likewise, there are those waiting to come to the candidate for 3 days and a week with PCR results. The important thing is that those who run the state make quick decisions. We observe that the demand for this island has shifted to Alanya and Antalya due to our uncertainty.
Once the decision is made, we know that there are many real estate buyers ready to come to this clean and beautiful island. We are ready. We are waiting for the decision of our state.
Do you expect an explosion of sales and investors if a correct opening is made after a difficult year in the name of the economy?
Let’s not say explosion, but; We expect the wheels to start spinning gradually. If, as I mentioned above, we know what kind of system we should bring in investors or buyers, the rest is up to our sales and marketing skills.
We are ready to do the best with our 18 years of experience, the relationship we have established with hundreds of real estate sales offices in over 50 countries, and the presence of buyers who trust us.
Which countries are more interested in your projects?
Generally, we have seen that there is a demand for our island from European, Russian and Iranian countries.
365-Day Tourism Potential
Your Grand Sapphire Resort & Residence project, which offers a 7-star life opportunity, is one of the most sought after in Russian and English pages, what is the latest situation in the project and what kind of advantages do you offer to the investor?
Grand Sapphire Resort & Residence; It is a project that lives 24 hours a day, offers a unique life to its residents, and offers serious opportunities to investors.
From here, we established a system where those who buy a house for housing will also earn a serious income from rent. Within the working principles, there is a prediction that both those who live there and invest there will win.
It is actually a real estate investment that will increase its value continuously. Think about it, you buy a property for residential purposes, but there is a 365-day tourism potential there.
While the project was progressing very rapidly, progress was made in the construction of a 4000 m2 pool, hotel construction and à la carte restaurant construction in line with the possibilities available in this process. We reached the 21st floor in block A. We aim to complete our show houseses in a very short time. Although we are in the pandemic period, we are progressing without falling behind our schedule in accordance with the business plan.
“You Have Created A Communication Channel”
We have included English and Russian in the digital brand value we provide to our corporate members. Now you can establish a prestigious communication channel with your foreign customers who cannot come to the island with news and interviews. What are your views about our new version?
I congratulate you. In this area, you have created a communication channel in line with the sector and in line with the expectations of the sector.
I wish you success in your work.
KIBRIS EMLAK MERKEZİ
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