‘Phygital’ title deed and turnkey ceremony from Kıbrıs Developments

After the online presentation and sale, the deed and turnkey delivery were also made digitally. Kıbrıs Developments attracted attention with its phygital.

Since the day the pandemic started, the Cyprus real estate sector sees how important the digital perspective has been and that investment in digital has brought benefits in all circumstances. After online launch, online presentation and online sales, the sector met a new first: Online title deeds and turnkey…

While everything was going well, the coronavirus Covid-19, which suddenly turned the world upside down, also negatively affected the Turkish Republic of Northern Cyprus. Flights, border gates, and even curfews, life-like affairs also came to a halt. Except for those who carry their brand and products to digital on time and keep their brand value alive on the digital platform.

For example, many companies in the Cyprus construction sector, who have only been selling through word of mouth marketing methods, have had troubled days during the pandemic process.

Digital Brand Value Is Important

Those who attach importance to digital investment and promotion grow by adding value to their brand value even in this difficult period. The fact that Cyprus Construction company took their projects around by making online presentations to its customers in Sweden, Northernland Construction’s pioneering the online sales process while saying “what will everyone do” and breaking new records set an example for everyone.

The newest and different was added to these examples. Kıbrıs Developments held the title deed and turnkey ceremony online.

From Northern Cyprus to the World: Phygital

The most important step for the company, which adds branded housing projects to the Cyprus construction sector under the management of Çağatay Özbirim, is the timely title deed and turnkey delivery for each project. In every project of the company, both keys and title deeds are given to their owners simultaneously with a ceremony… It was a matter of curiosity how this year would be. A different solution was found. While there were delays in some housing projects throughout the country due to the pandemic, the Cyprus Developments Natura project reached its owners both on time and with a method called “phygital”.

Meeting of Countries on Live Broadcast

The event, organized by Harper Özbirim, Kıbrıs Developments Project and Marketing Director, brought together investors from exactly 7 countries. The ceremony held in North Cyprus Alsancak Turkey, Sweden, Norway, Germany, Kazakhstan and Russia participated homeowners.

During the live broadcast, which lasted about two hours, the title deed and turnkey delivery were made, olive was smoked against the evil eye.

This event model, which was brought to the Cyprus construction industry after online launch, online presentation and online sales, once again demonstrated how purpose-oriented digital methods can be used, if desired.

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